When you want consumers to pay attention to you, signage makes the difference. Typically, we speak of building signage or attention-getters such as flags and A-frames. However, there’s a strong case to be made for storefront window graphics in San Diego, CA.
Case Study: Barber Craft
This venue offers the classic look and feel of an
authentic barbershop establishment. With a goal of reaching out to passersby, the company’s owners wanted to emphasize the value of going here versus heading to the competition.
Window graphics made it possible to express the traditional look and feel of a barbershop setting. We did so with the use of niche-related images that include barber poles in authentic colors and tools of the trade.
For the consumer who walks past this shop,
the focal graphics will be of the most considerable interest. It embodies the brand message of the contemporary barber. To drive home this point, our team flanked the figure with niche-specific terms that highlight the company’s branding.
Choosing the Right Storefront Window Graphics
You have several options open to you when
treating windows with a brand message.
- Window wraps. Full wraps obstruct the view inside your location. We recommend using them sparingly if you want potential customers to peek inside and see what your business is all about. That said, they are fantastic options for window panes that you have obstructed with shelves or simply do not use any longer.
- Perforated vinyl window graphics. In contrast, perforated window wraps or vinyl graphics work well when you want sunlight to enter your locale and let those on the inside look outside. In contrast, customers outside only see your colorful messages.
- Die-cut images. Take a page from the playbook of Barber Craft, and opt for niche-specific, die-cut images. They look good, underscore what your company is all about, and focus the attention on what goes on inside as well as what your brand represents.
Ordering Storefront Window Graphics in San Diego, CA
What could your business do with window graphics? For starters, it could stand out from neighboring storefronts with brand details and splashes of color. Besides that, it is possible to highlight your product or service in exciting new ways. Contact our sign shop today to find out how we could transform your windows to take on this look!
