The AFC Urgent Care network is growing rapidly. For the health care consumer, this is excellent news. Multiple locations are available to serve you when you need walk-in medical care that is much faster than the service you get at the ER. For the newest location, which will open in the fall of 2016, the management team of the network contacted us for help with the design and manufacture of “Now Open” banners for urgent care centers in Bridgeport, CT. Of course, before they are ready to display these, they will hang up the “Coming Soon” signage we did.
Why Banners Work
These banners display the AFC logo in red on a white background. The words “American Family Care” show in black lettering. “Coming Soon” also displays in red while “Fall 2016” presents in black letters. The combination of red and black on white creates an eye-catching presentation that turns heads.
At the heart of the banner’s effectiveness is its temporary nature. Consumers have become conditioned to expect deep discounts and valuable information from these signage products. Businesses that display them usually use this communication option to reel in foot traffic with the lures of seasonal markdowns, limited time offers, and special events. As a result, the display of a banner is ideal when you want to get the attention of passersby and motorists.
Combining the Message with the Medium
Taking it a step further, consider that this expectation now leads to a desire to find out more about a business. With a “Coming Soon” sign currently displayed on the fence, interest in the company will heighten when the “Now Open” banners are installed. It is a signal that consumers now have the opportunity to learn more about the facility, its services and now have the chance to take advantage of the services offered to employers and patients.
Not Just for the Health Care Sector
“Coming Soon” and “Now Open” banners are not just effective for health care facilities. Retailers use them. The same is true for bankers and service providers. In fact, virtually any commercial sector derives a benefit from letting consumers know that a business will open in the area. As the opening date arrives, a change in signage creates a stir. Once the company is firmly established and keeps in step with seasonal marketing opportunities, it is time to consider an investment in other banner products. Examples include displays showing off messages such as “Year-end Sale,” “Big Savings Inside” or “Back-to-School Shopping Headquarters.”
Discussing Your Temporary Banners with an Expert in the Field
Whether you need “Coming Soon” or “Now Open” banners for urgent care centers in Bridgeport, CT, intend to advertise a seasonal markdown event or plan on hosting a buy-one-get-one sale, now is a good time to discuss your signage needs with our graphic artists. Since this is the time that most businesses evaluate their current signage setups and make plans for new marker purchases in the upcoming year, we can help you decide on must-have products that can help your business position its brand even more successfully. Contact us today to get started with a consultation.
