A trade show is defined as an event at which goods and services in a specific industry are exhibited and demonstrated. At these shows, you want to showcase your products and services to pique the interest of prospective customers who are attending in order to learn about your business.
Some characteristics of a typical trade show display are described below:
While not all trade show displays are the same, the complexity of the exhibit is also dependent on the size of the trade show floor and the amount of space allotted. Some can be quite simple, and will only include banners, either hanging on the back wall, or use retractable banners strategically placed in the booth. Others can be quite complex, and can include video monitors, and other equipment and will capture the audience’s attention.