All businesses are looking for ways to maximize the value for the money they spend in all areas: be it technology, personnel, professional services, or advertising. Most budgets are limited, so getting the most bang for the buck is extremely important.
Recent research looked at the cost of advertising as it is expressed in “impressions”, or in other words how many people have seen (or heard) the ad. When doing this research, many different advertising platforms were reviewed; including the most common, such as television and radio.
Below is a chart on the cost per 1,000 impressions for the most popular types of advertising.
As you can see, the most cost effective means shown above is a vehicle wrap. It is out there, on the road for all to see. When you think about how much time you and/or your employees spend in traffic or how many miles a week that vehicle is driven, the number of impressions that your vehicle wrap will make is considerable.
Added to this fact, is that if you compare the cost of the wrap with the cost of advertising using the other media shown in the above chart. The cost of the wrap is spread over a much longer period of time since it will last over the course of a few years, making impressions wherever the vehicle travels. However, the same funds used to advertise in print, radio or television, will only last the period of time that the ad is "running".
If you are looking at making the most of your advertising budget, you should consider branding your vehicles. Keep in mind, that cars, vans and trucks are not the only vehicles that can be wrapped... trailers can also be wrapped to have the same effect.
As you can see, the most cost effective means shown above is a vehicle wrap. It is out there, on the road for all to see. When you think about how much time you and/or your employees spend in traffic or how many miles a week that vehicle is driven, the number of impressions that your vehicle wrap will make is considerable.
Added to this fact, is that if you compare the cost of the wrap with the cost of advertising using the other media shown in the above chart. The cost of the wrap is spread over a much longer period of time since it will last over the course of a few years, making impressions wherever the vehicle travels. However, the same funds used to advertise in print, radio or television, will only last the period of time that the ad is "running".
If you are looking at making the most of your advertising budget, you should consider branding your vehicles. Keep in mind, that cars, vans and trucks are not the only vehicles that can be wrapped... trailers can also be wrapped to have the same effect.
