Just recently, our experts collaborated with PMI Install on a graphics package for MAC Cosmetics at the Cerritos Mall. When the client contacted us again, a representative wanted to talk about a set of new window and product display graphics for mall retailers in Orange County. In particular, our experts were to install two window panels worth of static cling products as well as fixture image panels.

Wowing the Customer with Niche Specific Graphics

The window clings feature elements of the human face, specifically the lips and eyes, as well as stylized outlines of the head itself. This installation required precise spacing of the components to ensure a balanced look that would make the facial presentations appear enticing. Once the shopper steps a little closer to the windows to see what else is going on inside, new graphics grab the attention. For the interior, we assisted with the installation of end cap display fixtures. They continue the facial feature theme and required accurate measurements to ensure clean edges during mounting. By achieving this goal, our professionals helped the images to blend in well with the furnishings. Doing so creates an organic look that grabs the eye and causes the shopper to pay attention to the displays.

Marketing and Branding with Murals, Graphics, and Custom Wallpaper

The retailer in the know understands that product displays alone only tell half the story. Putting them into a storyline can significantly enhance their visual appeal. These types of storylines take on numerous forms.

• Murals create a scenic backdrop. Case in point is the running shoe seller who transforms the area of the store dedicated to these displays into a track or woodsy trail. By setting a stage, the shopper evaluates the merchandise far differently than if it were just shown against a standard store wall backdrop.
• Graphics dress up walls, floors, and ceilings. You do not have to stop with the walls when adding graphics. Panels attach easily to bins and shelves for the creation of eye-catching displays. Floor stickers and ceiling tile ornamentation further enhance the displays of your products.
• Custom wallpaper adds texture. Some materials feature waves or pebble-like textures. When imprinted with your graphics, they give the illusion of movement, which can have a significant impact on the sales messages you are sending. Also, these textured displays can deepen the impact of sales graphics you present at the same time.
• Window graphics get attention. Choose a full window wrap using perforated vinyl or opt for transparent graphics that allow the light to come in. Change these images with the seasons. Another option is the presentation of more permanent displays that provide space for brand colors and logos.

Do You Need Help with Window and Product Display Graphics for Mall Retailers in Orange County?

Encourage customers to start their shopping sprees at your venue. Do not let them get away to another retailer who may carry one or more product lines that you also represent. Our visual artists can help you put together an eye-grabbing graphics display that will entice shoppers to visit you and may very well convert them into buyers.