Do you remember when we introduced our new-to-us bucket van with the boom lift? We showed off its unique wrap product not too long ago. Since the boom allows us to reach working heights of about 33 feet, some folks have been asking what we use it for. As a result, it is time to focus on another part of our business, which involves fabricating and installing pole banners in Orange County, CA.
What are Pole Banners?
You have undoubtedly seen pole banners in use at car dealerships. In fact, these types of businesses are the first commercial uses that come to mind when we discuss the design of the products. Dealerships stand out because they make good use of the poles installed on their properties for the display of advertising messages. What does it take to put together this kind of look?
Our van with a boom lift is standing by to install your pole banners!
- The right size. Banner sizes vary from 18 inches by 36 inches to 36 inches by 90 inches. The heights of the poles determine the lengths of the banners.
- Shapes. As the size explanation shows, the typical pole banner takes on a geometric shape, usually a rectangle. That said, you do not have to limit yourself to this feature. In fact, you may have better success with your branding message if you opt for a die-cut image outline that still allows the core dimensions of the banner to remain intact. For a gas station, this might result in the use of a gas pump shape.
- Display options. Most dealerships attach one banner per pole. But it is also possible to feature double banner presentations.
Pole banners differ from other products falling under this umbrella by restricting their presentation surfaces to be associated with an upright pole rather than relying on attachment points on a façade.
What Makes the Banners so Effective?
In large part, it is the repetition of the message that makes the products successful. Going back to the dealership example, pay attention the next time you drive by one of these businesses. You are bound to notice that they display multiple pole banners – sometimes with identical and sometimes with alternating messages.
Who Uses the Products?
In addition to car dealers, there are plenty of gas station owners who also rely on pole banners to bring in customers. Frequently, they use light posts to present their brands and services to motorists. In this manner, they also succeed at alerting drivers to their presence, which can be crucial when the gas stations are located near freeway entrances.
Banks and shipping companies like to use pole banners to advertise services and co-brand with familiar logos to enhance brand awareness among consumers. Custom pole banners also work well as introductions to new businesses or as decorative touches during the winter holiday shopping season. We usually install these types of signs around mall properties as well as the historical parts of town that feature shopping opportunities.
If we have piqued your interest in the kinds of jobs we take on when we bring along aerial bucket vans for pole banners in Orange County, CA, contact us to discuss how this signage solution might be ideal for your next advertising campaign.
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