Located at 4465 Corporate Center Drive in Los Alamitos, Frieda’s distributes specialty produce to a variety of wholesalers, retailers, and food preparers. In fact, there are more than 600 gourmet foods, fruits, and veggies that the company delivers to supermarkets throughout the country. The business has five trucks in its fleet, which presented with rather outdated displays. After hiring a marketing company to work on a rebranding, the company’s management team contacted our professionals to do a vehicle wrap redo with a freshened up logo.
Designing and Installing Fleet Wraps for Delivery Trucks in Orange County, CA
After consulting with our client and receiving their upgraded artwork, we designed five wraps that each looks just a little different with a fruit-themed message. The elements that tie together the cohesive nature of the fleet’s appearance are the company’s name and logo display as well as the graphic of a Kiwano horned melon on the backs of the trucks with the lettering, “You’re weird, I like you.” The vehicles looked battered after we removed the outdated graphics they displayed. With the new wraps in place, they present with a rejuvenated exterior.
Using a Fleet to Your Advertising and Branding Advantage
Whether you run a fleet of vans, work trucks or box trucks for deliveries, these vehicles are excellent marketing and branding tools.
- Optimize a message. Get out your slogan, motto or branding message with the help of these mobile billboards. They take your information to the consumer. This approach has the advantage of no longer placing you at the mercy of a billboard’s location.
- Multiply a business’ exposure. The more wrapped vehicles you have on the roads, the more impressions you garners. Advertisers gauge the effectiveness of a campaign based on the number of impressions you reach. A fleet of vehicles gets more impressions than one car, truck or van.
- Introduce a rebranding. Frieda’s rebranding is an example of a long-established business that freshens up its presentation for a contemporary appeal. Introducing the rebranded image is of vital importance not just to appeal to established customers but also to present the company to prospective new buyers.
Fleet Wraps or Graphics?
Contact our experts to discuss commissioning fleet wraps for box trucks in Orange County, CA. If you are uncertain whether a full wrap is right for your needs, consider the installation of partial wraps or graphics with a lettering package. These are budget-friendly options that nevertheless allow you to take advantage of the marketing opportunities a multi-vehicle display brings to the table.
If you are just starting out, remember that we can always treat new vehicles as you add them to the fleet. We keep your designs on file, which allows us to print additional vinyl wraps or graphics when you need them. This process also makes it possible to adjust the images for vehicles that differ in make and model from those that you have already treated. Contact us today to find out more about the advantages of fleet vehicle wraps and to schedule your client consultation.
