CUSTOMER SERVICE / CUSTOMER LOYALTY | Got Spirit?

April 27, 2010

Do your customers have spirit? I was at a great fundraiser yesterday for Las Trampas Inc. in Lafayette CA. It was a football themed event, playing up the rivalry between the greatest university in the world, Cal and another little school in Palo Alto, whose name I can’t seem to recall. The event raised a lot of money, and it was a lot of fun, too! (Thanks to our host, Eric Rudney!)

What impressed me the most was all of us in our school attire! The oldest person was a Cal graduate from the 40′s – and when coach Joe Kapp got up to speak we were all back in college again! Would your customers buy clothes with your logo on it? Would they pay a premium for it? Think about ways you can inspire this type of loyalty and you may open up a whole new revenue stream!

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