Don’t Answer Your Phone to Grow Your Business.
May 28, 2009
Top 3 Strategies for Small Business Owners to Increase Productivity.
By Victor Mataraso, M.B.A.
Now, don’t answer your phone is not to be confused with don’t have your phone answered. Making your business accessible to prospects and clients is essential to your success. But in this world of information overload and instant access, it is increasingly difficult to find time to actually accomplish anything. Yet, as a small business owner it is critical that you find time to focus on your genius and plan strategically for the growth of your business. Here are a few strategies you can use to reduce interruptions and increase your productivity. Read more
Top 3 Ways to Convert Callers into Clients
March 4, 2009
Top 3 Ways to Convert Callers into Clients
By Victor Mataraso, M.B.A.
For all the time, money and effort you spend trying to get prospective clients to call your small business, how much time have you spent thinking about their experience when they call? When you factor dollars spent on advertising, time spent on marketing strategies, ad creation, networking, etc, it can easily cost you hundreds, if not thousands, of dollars to get your phone to ring. The key question then becomes how to convert these callers into clients in the most efficient manner possible.
If you’re in the service industry, there are some simple strategies you can employ to convert your callers into clients. Regardless of whether you are an attorney attempting to secure a new client, a contractor looking for the opportunity to bid on a job, or a computer repair specialist trying to nab a service call before your competition, the steps are fairly straightforward. Read more
