The Most Important Ambassadors of Your Brand: Your Employees

By Victor Mataraso, M.B.A.

Conversations dominate our markets. We no longer live in the days where customers and consumers turn to companies for answers. Word of mouth and the opinions of others are worth much more than the company jargon on a web site. With the advent of social networking sites like Facebook, Twitter and Yelp, your employees are talking and accessible outside of the office walls, and the market is listening to what they have to say. Whether you are a small business owner or CEO of a major corporation, your employees are your most important brand ambassadors.

The steps to having successful brand ambassadors are simple. Read more

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